Word: disneyisms
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...Jobs believes, is to take advantage of the Apple brand itself. "What are the great brands? Levis, Coke, Disney, Nike. Most people would put Apple in that category," he says. "You could spend billions of dollars building a brand not as good as Apple. Yet Apple hasn't been doing anything with this incredible asset. What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done...
...when Graceland opened its doors for tours in 1982 at $5 a head. Today the mansion has some 750,000 visitors a year and generates revenues in excess of $20 million. Meanwhile, EPE has steadily bought up much of the adjoining land, clearing the way for the sort of Disney-like development (without the rides) Priscilla and Soden have long dreamed of, including convention hotels and a high-tech Elvis museum...
Like the Walt Disney Co. and Lucasfilm Ltd., EPE is indeed a ferocious guardian of its properties and with a wolverine-like tenacity, has managed to back off everyone from the Thomas Cook travel agency (trinkets for Memphis tours) to the state of Mississippi (Elvis-shaped flower arrangements) to fan clubs in Kuala Lumpur to the Federal Government of the U.S. (in a dispute over licensing the popular 1993 Elvis stamp). The Presley cases remain the legal precedent most often cited when other stars' estates attempt to lay cease-and-desist orders on "infringers," making EPE a hero to many...
...movie I would work on was a Disney film starring Richard Dreyfus and a six-foot-tall, beautiful blond, who both spent a good portion of the movie in black face and tribal garb. It had a shaky story line, a $30 million budget--modest as major studio productions go--and was filming initially in a warehouse in a deserted industrial area of Los Angeles. One of the priorities of a production assistant such as myself was to keep the set clear of interlopers and silent while filming. This included asking a variety of passers-by to reroute and walk...
Taymor and the Disney executives admit that tensions were high before the first preview, which was attended by Eisner, on July 8, but they were greatly relieved when the show came off without a major hitch and drew an enthusiastic response from the audience. Theatergoers continue to burst into applause at least half a dozen times each night when they first glimpse Taymor's startling designs. Indeed, though the show has a way to go before it is ready for Broadway (some pruning of its 2-hr. 45-min. length would help), it is an ingenious and sometimes thrilling piece...