Word: disneyized
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Pressures from within also helped bring down Pop--a catalog of cluelessness that would make a classic how-not-to business book. Kenneth Wong, who had no Internet experience but oversaw cruise-ship attractions and theme-park rides as Imagineering head for Disney, was put in charge of the site by Katzenberg. Other executives were plucked from the world of multimillion-dollar budgets and told to produce shorts for $10,000. Personal favors were rife: one staff member says Steve Martin got a budget-busting $100,000 for projects, including Gwyneth and Me, a comedy short about his attempts...
...commission's request, internal marketing documents and other evidence were provided by more than 60 companies, including Disney, Fox and Sony as well as Warner Bros. Films and Warner Music Group, both owned by Time Warner. After sifting through those, the FTC decided that the three industries often push violent product in places where young people are a large part of the audience. Though the report did not cite films or studios by name, it did find that R-rated films were advertised in high school newspapers, offered to teens through free preview screenings and advertised on programs watched heavily...
...accused industries complain that the magazines and TV shows they advertise with, the ones that reach some kids, are often the same ones they have to use to reach adults. But on the day after the report was released, Disney announced a package of new policies, including a promise that it would provide in its advertising explanations of why any of its films received PG-13, R or NC-17 ratings - for instance, for violence, sex, profanity or drug use - and that its ABC-TV network would no longer accept ads for R-rated movies during prime time before...
...grownup, dressed all in black, who churned out monthly novels for creepy series called Goosebumps (aimed at readers 8 to 12) and Fear Street (10 to 14), which in turn led to scads of merchandising goodies, a hit kids' TV show on the Fox network and an exhibit at Disney World...
...Rudy, thus instantly undoing all CBS' demographic good work. The network's doom is sealed with a single Rudyism, in a muffed Disney World ad: "I'm going to go right home and wash off all this homosexualness...