Word: disneyized
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...largest category of employers, with a whopping 41 companies sending representatives. Close behind in terms of numbers were the investment banking and computer technology firms, the latter having long shed their Silicon Valley grunge. Here and there were token "alternatives"--Teach for America, the Peace Corps, the Walt Disney Corporation--some of whose employees chose to wear clothes that tended (gasp) more toward casual Fridays than toward Wall Street...
...judges awarded Adams for its music--with original lyrics set to Disney songs--and Pforzheimer for its dramatic expertise...
...Richmond, Calif., and Steve Jobs is micromanaging. He's sitting around a conference table at his Pixar Animation Studios with a gaggle of Pixar producers and Disney marketing types, poring over the color-coded, small-print, stunningly elaborate "synergy timeline" for the upcoming Toy Story 2, which Pixar made and Disney will distribute. Ah, the endless promotional arcana of a $100 million aspiring blockbuster: trailers, press junkets, gift guides, sound tracks...
...start? What's this NASCAR thing about? How about theme-park events? Can they schedule a later meeting to review the billboards? Which news-mag show should they be pushing for? Is it possible, if the movie opens big on Thanksgiving--like incredibly, unbelievably big--that Disney might delay the date when they change the Disney Store windows from a Toy Story theme to more generic Disney Christmas stuff...
Uncomfortable silence. Well, Disney's senior v.p. of synergy Mike Mendenhall explains gingerly, in the past they've found that classic characters like Snow White and Winnie the Pooh are so popular they can actually drive holiday sales for relative upstarts like Woody and Buzz...