Word: disneyized
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SMALL SOLDIERS (July 10). After MouseHunt, DreamWorks keeps acting out its Disney animus with this warped take on Toy Story. Nuclear-powered action figures (think of an Arnold doll with Chucky's soul) march amuck. More artillery than LW4, but less bang for the buck...
MULAN (June 19). A girl becomes a woman warrior in this chow-mein cartoon: Chinese savor meets American-do. Now that industry analysts no longer expect every Disney animated feature to do $300 million domestic, they can appreciate the suave storytelling and cross-generational lure of a nice little epic like this. And accountants at the Mouse House can expect black ink, not Mulan rouge...
QUEST FOR CAMELOT (May 15). The Disney formula may have become predictable, but is it imitable? Warner Bros., with its first all-animated feature, hopes so. The film's troubled production history and its wan trailer suggest otherwise. The power-pop score and name-brand singers may make the CD a hit, leaving Camelot as its own ancillary marketing device...
...fitting. Look at any recent film by the Former Artist Known as Coppola. Check your local theater marquee, where endless variations of the same $100 million jokey-action movie are displayed. Or consider that the company making the most maverick pictures today, Miramax, is a wholly owned subsidiary of Disney. It's enough to make you want to stay home and read a book...
MCNONSENSE When we saw that McDonald's was using its McRib sandwich to cross-promote Disney's Animal Kingdom, we thought, Isn't it odd to connect frolicking animals and a rib sandwich? R.J. Milano, an assistant marketing V.P. at McDonald's, explained, "Animal Kingdom is very much a wild experience, and the McRib is a wild taste that allows customers to experience the fun and magic of the Animal Kingdom without going to Orlando...