Word: disneyized
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Free gifts ranged from Pop-Tarts and apples from the Leo-Burnett Advertising Firm to Mickey Mouse-shaped pencils from the Walt Disney Corporation. Other firms such as Trilogy gave out day books and t-shirts...
...Headly, who graduated from the Business School and returned last Friday to represent the Walt Disney Corporation, said reception to his presentations "has been great...
...voting stock, now has a thorny problem: sweetening his offer will siphon capital from BET's planned expansion. On the other hand, since he has essentially put the company up for sale, a failure to raise the bid might tempt deep-pocketed media giants like NBC or Disney to make a bid. Johnson is adamant that he won't cede control. Says he: "I will not give up my stake. Never. Why should I, when I can make this company grow so much larger...
Johnson plans to make BET into what marketers call an umbrella brand, under which any number of businesses can shelter. The first BET SoundStage restaurant, a black version of the Hard Rock Cafe, is already a profitable attraction in suburban Washington. The next one opens at Disney World in Orlando, Fla., in May. Johnson says he may open as many as 20 SoundStages around the country, and take the chain public...
FEARLESS In Disney's fare for kids, the world is usually a bright, cheery place. So the firm's latest CD-ROM is a departure, bristling with nightmares such as dentists' chairs and graveyards. But it has (no surprise) a happy ending. Also, no scenes involve Mickey, Goofy...