Word: disneyized
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Here's a telling story about the way the movie business used to work. In 1929 Walt Disney was approached in a New York City hotel lobby by a man offering $300 for the right to put Mickey Mouse's image on writing tablets. Disney, who needed the money, accepted on the spot. And thus in an altogether offhand manner was born the first officially licensed piece of Mickey Mouse junk...
...Park, even surpass box-office revenues. Some estimates place the overall movie tie-in business at $10 billion annually in retail sales worldwide. Entertainment executives make no bones about merchandising's importance. "It's something we all live with every day of our lives," says Richard Cook, chairman of Disney's motion picture group. Time Warner chairman, Gerald Levin, was perhaps excessively frank when he recently talked up Warner Bros.' big holiday release. "Space Jam isn't a movie," he averred, according to the New York Times. "It's a marketing event...
...Danny Schechter, co-executive producer of "Rights & Wrongs: Human Rights Television," on Disney's announcement yesterday that it would distribute an animated feature about the Dalai Lama in China, whose Communist government opposes the film...
...broadcast networks, however, are all too aware of what Everett is missing, and they are desperate to do something about it. Distracted by home videos, computer games and round-the-clock cable channels such as Disney, the Cartoon Network and most significantly of all, Nickelodeon, children have abandoned traditional Saturday-morning television like so many grownups shunning whole milk. For the first six weeks of the new season, on average 4.16 million kids 2 to 11 years old tuned into Saturday-morning network shows, down 20% from last season, according to Nielsen Media Research, and a whopping 60% from...
There are the requisite inside jokes involving butt kissing (Daffy plants a smooch on his own ducktail, to which the WB logo has been affixed) and Disney dissing (when Daffy suggests that the good guys' squad should be called the Ducks, Bugs ripostes, "What kind of a Mickey Mouse organization would name their team the Ducks?"). Bill Murray is on hand for a brief master display of slapdash comedy. But director Joe Pytka, who also did the McDonald's TV spot that cued the film, too often stands slack-jawed before the wonder, the grace, the supernal niceness...