Word: disneyized
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Movie exhibitors take trailers seriously; they are used as one gauge to determine how many screens a film will play on. From looking at previews of this summer's biggies, many theater owners are enthusiastic. Wall Street is also excited. The Walt Disney Co.'s stock rose this winter after analysts got a peek, in preview form, at the studio's likely hits Crimson Tide and Pocahontas. The rest of the industry would welcome any good news. It has limped through a virtually hit-free first four months of '95; of the year's releases, only Outbreak and Bad Boys...
...Gibson Movie: Not the Scottish adventure Braveheart-in that one, Mel talks funny, his hair's too long, and he's literally blue in the face-but Pocahontas, the Disney animated feature for which Gibson supplied the voice of John Smith...
...already be here: the quirky romance While You Were Sleeping opened strongly in the U.S. just before the summer rush, and could earn $60 million to $80 million. But Hollywood counts on big stars, muscular action, high concept-and Disney cartoons-to bring in the really serious money. So here's what Americans will get in six successive weekends after Crimson Tide opens: Die Hard with a Vengeance; Casper (the friendly ghost, now a live-action apparition); Madison County; the killer-ape thriller Congo; Batman Forever; and Pocahontas. Then no fewer than three big-adventure films will go head...
Well, Vegas has already done that for Eisner. The town is Disneyfied in two important ways. One is that its shows have the Good-Lord-what-next? suspense of a Disney World thrill ride. Or as Tom Bruny, the MGM Grand's director of advertising, explains the challenge of creating EFX: "We knew we had to produce a 'gee whiz' show, but we didn't want it to be just a 'gee whiz' show...
Vegas follows another Disney dictum: it sets out to create entertainment the whole world will pay to see. The aim is pure show-and-tell: it shows with grand images and lavish costumes; it tells with familiar songs. A cuddly optimism replaces the mordant philosophizing of Tony Award-winning shows. People don't go to Vegas for a Sondheim musical (indeed, not many go to Broadway for one). Vegas shows are zippy, out-of-mind experiences aimed at vacationers of all classes and countries. "You have to have a certain style of show here," says EFX! master Crawford. "When half...