Word: disneyized
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...greatest of all Disney magic is the magic of copyright. More remarkable than Mickey or Dumbo or any other creation, pre- or post-Walt, has been the company's success in exploiting established franchises and accumulating new ones. Perhaps the most cunning Disney trick is to take fairy tales in the public domain and reinvent them as corporate property. A billion-dollar example is Beauty and the Beast, which has metamorphosed from a bedtime story known to every child into a megahit animated film (and an even bigger hit on video), a sound track, a theme-park attraction...
...campy, shameless best, the Broadway Beauty brings to mind Busby Berkeley movies, Radio City Music Hall spectacles, the Ziegfeld Follies and Fourth of July at Disney World. You may be amused, you may be appalled, but you cannot fail to be agape. The one thing this riot of color and noise does not bring to mind is the modern Broadway musical, which can delight in scenery and special effects but is most concerned with evoking emotion and telling a story...
...Whether Disney spent $12 million mounting Beauty, as its moguls claim, or a more beastly $20 million, as some theater insiders assert, it has bet big on its belief in a vast untapped stage audience yearning for family entertainment -- even in the honky-tonk heart of Manhattan, even at a $65 top-ticket price, even at a 10:30 p.m. curtain-call time, when much of the target audience should be in bed. So far, business has been good. The day after Beauty opened, it set an all-time Broadway record for a single day's ticket sales...
...Disney says this is only Phase 1. Next it will invest $8 million in a government-subsidized renovation of a theater on 42nd Street, symbolically & sanitizing the porn district, to mount stage versions of other cartoons. Broadway can only welcome any attempt to instill theatergoing in the young -- and, of course, hope Disney makes the next show better...
...really futuristic, like something in the movies or the monorail at Disney World," said Carrie A. Burke, a junior at the University of Massachusetts, Boston...