Word: disneyized
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What do Valentino, Vera Wang, and Disney princesses have in common? They all serve as muses for Hoi L. “Helen” Tsim ’10, a student designer who started her fashion career by envisioning dresses for Barbie dolls. “When I was young, Disney princesses were my idols...
...culture,” he says.In this vein, Buchloh hopes that undergraduates will walk away from the conference with a fuller understanding of the lasting complexities of Warhol’s work. The event will emphasize that Warhol is not a brand-name like Coca-Cola or Disney but rather an artist whose influence has yet to diminish. —Staff writer Kerry A. Goodenow can be reached at goodenow@fas.harvard.edu...
What do Valentino, Vera Wang, and Disney princesses have in common? They all serve as muses for Hoi L. “Helen” Tsim ’10, a student designer who started her fashion career by envisioning dresses for Barbie dolls. “When I was young, Disney princesses were my idols...
...America is trussed up with Disney tie-ins, so it's no surprise that Stateside fans, should they choose, can watch HSM the movie while eating HSM candy, then scrub up with HSM hand sanitizer before going to sleep under an HSM duvet. But Disney's global marketing strategy, combined with its embrace of a range of technologies to reach various regions and audiences, has ensured that HSM's reach stretches far beyond America's shores. "It's genius," says Michael Gubbins, editor of Screen International, a London-based industry magazine, of Disney's HSM marketing strategy. "They've understood...
...some markets, Disney has gone so far as to nest one franchise inside another. In Latin America, it's created local HSM brands that don't compete with the American version but riff off its popularity with new movies tailored to the local market. This summer came the release of two Spanish-language feature films - High School Musical: El Desafio - one for the Mexican market, and the other for the Argentinian one. These franchises within franchises, says Diego Lerner, president of Disney Latin America, build "closer links with the communities we're aiming for and respect the local cultural environment...