Word: disneyized
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...bleak economy and mounting resistance to higher basic-cable rates made 1991 a blah year for the pay-cable TV industry. According to media-research firm Paul Kagan Associates, subscriptions for the largest pay-cable services were flat or down. But the Disney Channel announced last week that it grew 11% in 1991, adding 633,000 households. That brings its base of 6.25 million into a virtual tie with No. 3, Cinemax...
...Disney's gains on cable leaders HBO (17.3 million subscribers) and Showtime (7.3 million) are due in part to its campaign to educate the public to its full menu of programming, and in part to an aggressive price-cutting strategy. Morning and afternoon shows are dedicated to preschoolers, preteens and teens. Family programming airs from 6 p.m. till 9 p.m., when adult fare takes over...
...Disney has persuaded a number of cable-system operators to lower monthly fees, whether for Disney alone or as part of a package with other pay services. In either case Disney reduces its own fee. The channel freely capitalizes on the promotional value of the Disney name by sending classic cartoon characters to malls, parades and ribbon-cutting ceremonies. Says Christopher Dixon, a media analyst for Paine Webber: "Disney has a very clear franchise, and they promote it extensively...
...GREAT MOUSE DETECTIVE. In this 1986 animated feature, now revived for a new generation, a mouse chanteuse performs the first tentative striptease in a Disney cartoon. Otherwise, there's not much momentous in this story of some adorable rodents and a peg-legged bat named Fidgit -- just some clever cartoonists having a holiday on mice...
...have the power he deserved? Spawning Home Alone and The Simpsons loses its savor if the profits you generate go out of Fox's entertainment pocket and into the frayed purse of the newspapers owned by your boss, Rupert Murdoch. Or any company owned by anyone else. At Disney, Diller's friend and former underling Michael Eisner answers only to God and the Bass brothers. Ted Turner, Larry Tisch -- these guys own stuff. Diller just ran things. "For 30 years I've been an employee," he says. "It's long enough...