Word: disneyized
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...people can match the French when it comes to fierce protection of their * culture -- except perhaps the people from the Walt Disney Co. Children everywhere know Mickey Mouse, Donald Duck and the dozens of other goofy characters that make up the Disney pantheon. With a meticulosity that is a hallmark of their success, Disney executives protect and promote their patented image. But as construction proceeds on Euro Disneyland, which is scheduled to open outside Paris next spring, the French have begun to ask themselves how the presence of Disney's irresistibly American village will affect French culture. Many fear that...
...recent weeks to make the project seem as French as it can be. As a result, Mickey and Donald are developing French accents. Paris, for example, is lobbying for French names on attractions and rides, "pommes frites" instead of "French fries" on restaurant menus. Thus the centerpiece of every Disney park -- the fairy tale castle -- will be known at Euro Disneyland as Le Chateau de la Belle au Bois Dormant (although a hot dog will still...
...overall scheme of things, they are minor. Euro Disneyland is a $4.2 billion project, now nearly six years in the making. No one doubts that Mickey Mouse and his clan will claim their new home on the Continent, probably close to the April 1992 target date. Disney executives predict 11 million visits a year to the theme park, which is being built on former beet and sunflower fields in the suburban development of Marne-La-Vallee, 20 miles east of the capital. Last year 50 million tourists visited France, spending more than $21 billion; many of those tourists are likely...
...latest venture, Disney is orchestrating its usual mix of hoopla and down-home family fun. Euro Disneyland will feature an amusement park with 29 attractions, and six hotels with 5,200 rooms designed by such top architects as Michael Graves and Robert A.M. Stern. There will also be a 138-acre Davy Crockett campground and an 18-hole golf course, not to mention 150,000 trees sprinkled over the Disneyscape. Construction is more than halfway along. Among the park's highlights: a 60-ft.-high Swiss Family Tree House and Disney's trademark Big Thunder Mountain, a roller-coaster ride...
While it does not rain much at the Disney parks in California and Florida, it certainly does in northern France. Euro Disneyland's designers are building special covered waiting areas for the comfort of visitors standing in line to buy tickets, and will provide a variety of audiovisual entertainment to help them pass the time...