Word: disneyized
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Thanks to its recent blockbusters, the company has for the moment surpassed archrival Paramount as the No. 1 grossing studio in Hollywood. Only three years ago, Disney ranked ninth. Even though the studio could easily slip from its dizzying new position, Disney's hot streak has made it Hollywood's most closely watched force. The company plans to release 15 features this year, up from ten in 1986. Among them: Big Business, a comedy pairing Bette Midler and Lily Tomlin, and Cocktail, in which Tom Cruise plays a cocky young bartender...
While Touchstone's success boosts the company's profits and morale, just as valuable for Disney in the long run are new animated features whose characters can inspire fresh theme-park attractions and licensed products. Disney has high hopes for this summer's combination live-action and animated feature, Who Framed Roger Rabbit?, the story of Roger's search for the culprit who set him up for a murder rap. Even with Steven Spielberg producing it, the film is a major gamble. Its cost is rumored to be $38 million or more, which has inspired ominous comparisons with Howard...
Only a few years ago, Disney's animation department had been almost totally neglected. But now the upbeat morale in the section is as palpable as the aroma of popcorn coming from the popper in the lobby. Disney employs an animation staff of 261, up from 184 four years ago. Says Roy Disney, who serves as chief of animation: "We hired a lot of young, inexperienced people in the early 1980s and did a lot of on-the-job training. I'd say that two- thirds of all the really talented people in the field are here." Despite the help...
...animators have plenty on their drawing boards besides feature films. Disney's DuckTales, the daily adventures of Scrooge McDuck and his grandnephews Huey, Dewey and Louie, is TV's No. 1 syndicated cartoon show. Gummi Bears, a Saturday-morning program on NBC, was largely Eisner's idea, based on a son's fondness for the rubbery candy animals...
...Disney has been unable to match that success during network prime time. Though the Emmy-winning comedy The Golden Girls ranks No. 6, Disney has flubbed such efforts as The Ellen Burstyn Show and Side Kicks. But Disney is nothing if not persistent: its next offering, to start on CBS in the fall, is The Dictator, a sitcom about a deposed political strongman who sets up shop in a New York Laundromat...