Word: disneyized
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...Signs of Disney's triumphs are suddenly as conspicuous as Mickey Mouse ears. During the first three months of this year, Disney's movie studio ranked No. 1 in Hollywood, reaping an astounding 30% share of all U.S. box-office revenues, vs. 4% just four years ago. For most of the first quarter, three of the country's top five movies were Disney's: Three Men and a Baby, which has grossed $160 million so far, Good Morning, Vietnam ($110 million) and Shoot to Kill ($30 million). On TV, Disney has a hit sitcom, The Golden Girls; two popular...
Last week Disney's fanfare machine worked overtime to observe two special occasions. Tokyo Disneyland marked its fifth anniversary with a song-and-dance wingding featuring 800 performers and a nighttime parade of 44 twinkly floats. In Los Angeles the animated personalities of Mickey, Minnie and Donald frolicked on the Academy Awards show to celebrate the mouse's 60th birthday this year, an event Disney will observe with all the frills this fall...
...that Disney's Golden Age is only beginning. The company will break ground this summer for a $2 billion Euro Disneyland near Paris, which is expected to open in 1992. At the Florida park, Disney is building $1.4 billion worth of new attractions. In animation, the company aims to release one new feature-length fantasy every year, an ambition Walt never achieved. Two are due in 1988: Who Framed Roger Rabbit? in June and Oliver and Company at Thanksgiving time. And coming to a mall near you is a Disney Store in which the company will sell thousands of licensed...
Eisner's revival of Disney has made him the current king of Hollywood and the darling of Wall Street. More important, though, is that Disney fans have begun to recognize him as a corporate hero of sorts, a long-awaited, trustworthy heir to Walt. Eisner has established himself as a charismatic, young-dad figure by appearing each week as the host of the Disney Sunday Movie, where the husky-voiced executive clowns with Mickey, Minnie and other colleagues. "This job is so perfect for him," says Dawn Steel, president of Columbia Pictures and a former co-worker at Paramount...
...Disney is not just kid stuff. Under its Touchstone label, Disney is making movies that often contain more than a sprinkling of sex and mayhem. "Disney is still Disney, the one ingrained in the American memory," says Robin Williams, who stars in Good Morning, Vietnam. "But it's a different Disney, doing different things. Touchstone is from the same family, but it's a new child in town. This Minnie has nipples...