Word: disneyized
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...Wells, that seems to be part of an unwritten job description: to act as the sensible alter ego to the irrepressible Eisner. At Disney, unlike most corporations, it is the chairman who comes up with some of the most outlandish schemes, which subordinates must either make happen or give the boss a good reason why not. "We all live in mortal terror that Michael will come up with ten new ideas a day," says Robert Fitzpatrick, president of Euro Disneyland. Eisner once proposed building a skyscraper hotel in the shape of Mickey. But much of the time Eisner is only...
...with Eisner at the helm, Disney has not lost its obsessive attention to detail. Eisner aims to impress Parisians with a fluent opening-day speech at Euro Disneyland four years from now, so he has dusted off a college French textbook and hired a French-speaking limousine driver through a want ad. Walking through Disneyland one Sunday afternoon, he peered at the plastic | leaves on the Swiss Family Robinson tree house, noting that they periodically wear out and need to be replaced leaf by leaf at a cost of $500,000. As his family strolled the park...
Will success spoil Disney? "I sense a little bit of arrogance because they are doing so well," says a Wall Street analyst who follows the company. But Disney's executives deny smugness as if they were warding off an evil spell. "You always have to believe you're in last place," said Eisner recently as he flew across the country in Disney's leased Gulfstream III jet, looking a bit sheepish about the luxury. "Flying on this kind of plane is exactly what leads to your financial demise," he observed...
...Disney team sees endless possibilities for its empire -- a new Disneyland in South America or Asia; a new American theme park based on the workplace, where visitors would watch ice cream, baseball bats and computer chips being made. Muses Roy Disney: "I suspect my father and uncle would be pleased with the direction we're going. The world has changed to the point where they'd probably be doing a lot of the same things." That portends well for the Eisner regime. "I see myself here forever," says Eisner. Inevitably, though, another new crew of Disnoids will be taking over...
DESCRIPTION: Disney stock price yearly closings, 1978-1987; Net income in millions of dollars, 1978-1984. Color illustration: two amusement park rides...