Word: disneyized
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Miami Bureau Chief Cristina Garcia, who visited Florida's Disney World to interview its "cast members," as Disney employees are called, was struck by their youthful enthusiasm. "For everyone from Eisner to the Hawaiian Hot Dog vendors, Disney is not just a 9-to-5 job. It's a way of life. Ultimately, it's also a way of prolonging all of our childhoods." Senior Writer Richard Corliss, who wrote the accompanying story on the enduring appeal of Disney characters, agrees with that view. He saw his first Disney film, Alice in Wonderland, at the age of seven...
...Koepp and the other TIME journalists who produced this week's cover stories on the Walt Disney kingdom of movies, theme parks and consumer goods, the assignment was like returning to the clean, gentle, well-ordered world that every kid wants to believe in. Correspondent Elaine Dutka, who spent several weeks at Disney headquarters in Burbank, Calif., found that the grownups who run the realm want to believe too. On a Sunday outing that she and Koepp took to Disneyland with Michael Eisner, the company's chief executive, Eisner detected a minute flaw in the facade...
...long ago, America's beloved Disney empire seemed destined for an unhappy ending. After an uninspired decade or more, Disney had fallen prey to takeover artists who wanted to break up the company like a rusty old carnival ride and sell its pieces to the highest bidders. But someone at Disney must have wished upon a star -- maybe all 30,000 employees did. After sliding within a cricket's whisker of defeat in 1984, Disney has come chirping back. Cheerleading a staff of go-team-go executives, Chairman Michael Eisner, 46, and President Frank Wells, 56, have pulled...
Rather than merely preserving Disney as a dusty institution, though, Eisner and company have reanimated its fantasy factory with their own ideas. Such characters as Mickey, Donald and Pluto are now being joined by the likes of Roger Rabbit, Webbigail VanderQuack and Georgette the poodle. From movies to theme parks to television to retail products, Disney is the hottest all-around entertainment maker in America. And maybe beyond: the most popular children's TV program in China, seen by nearly 200 million viewers each Sunday evening, is the 1 1/2-year-old Mickey and Donald Show...
...Disney's financial performance is a wonder as well. From fiscal 1983 through 1987, annual revenues more than doubled, to $2.9 billion, while profits nearly quintupled, to $444.7 million. During that time the value of the company's stock has zoomed from $2 billion to nearly $10 billion. Says David Matalon, president of rival Tri-Star Pictures: "When it comes to Disney, there are two camps in this industry: extreme jealousy and admiration. I fall into the latter...