Word: disneyized
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Squeal of joy, the kind that parents can pay for but not buy. "Oh, Daddy!" the five-year-old said, staring out at the magic monorail, "thank you so much for bringing me here!" The boy's father must have wondered what he or Walt Disney Co. could do for an encore. The family's vacationland adventure had just begun; in fact, they were still at Orlando International Airport, in transit from the arrivals lounge to baggage claim. It is the challenge of any parent accompanying a child to central Florida: making sure rapturous expectations are not soured...
...wife of exiled Soviet Dissident Andrei Sakharov spent her 63rd birthday surrounded by three grandchildren at Disney World in Florida, mesmerized by the fantasies conjured up in the Magic Kingdom. For the past six months, Yelena Bonner has been nurtured by her family and awed by the wonders of the U.S. She has soaked up sun in the Virgin Islands, seen Cats on Broadway and stayed up all night with her 85-year-old mother Ruth, leafing through the pages of an old family photo album. Nonetheless, says Alexei Semyonov, a son from her previous marriage, "she never really could...
Many of the American travelers are heading south. For ten years running, Florida has remained the most popular state for tourists. One reason: the Disney World amusement park in Orlando, the single most popular destination in the U.S. This year Disney may surpass its record of attracting 22 million visitors. The number of campsites in the area has increased 50% in the past eight months, to a total of 12,000. Disney World has also boosted the number of its hotel rooms 10% in the past year...
...television's surprise hit, Who's the Boss? More important, Embassy, which was formerly owned by Producers Norman Lear and Jerrold Perenchio, holds syndication rights to such shows as Maude, Sanford & Son, One Day at a Time and The Jeffersons. Mike Mellon, a vice president of research for Walt Disney Productions, estimates the value of Embassy's rights at $500 million...
...about 10% of the company's overall $ 1985 operating income of $1.045 billion. Considering that promising start, no one believes that Coke's Hollywood shopping spree is over. Says Frank Biondi, executive vice president of the company's entertainment division: "We remain, in the vernacular, on the make." Says Disney's Mellon: "Coke wants to take over everybody. The only number they'll be satisfied with...