Word: disneyized
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...voice competition. At first glance, Marsh seemed too good to sing true. A tall (5 ft. 11 in.) blonde with a fresh-scrubbed athletic look, she is the embodiment of a capitalist American background. She was a tomboy, an expert swimmer, a 4-H girl who in true Walt Disney tradition sold her favorite horse to pay for music lessons. She sang in public professionally for the first time only last season, when Erich Leinsdorf signed her to sing in Beethoven's Ninth Symphony in Boston...
...Dane intoned: "To be or not to be, what the hell!" Zeffirelli's notion is that Shrew is a walloping good story that audiences can eat up, the Elizabethan language of the script notwithstanding, and he predicts that the film "will go over well with a Walt Disney audience." In fact, he says, "we intend to make Shakespeare as successful a screenwriter as Abby Mann...
...pink stucco Disney Productions studio, no fewer than three full-length movie features were being edited and scored, and two new TV shows were in production for the 1966-67 season. At the Glendale proving ground, architects, engineers and "imagineers" are developing an addition to his "Magic Kingdom" (Disneyland) that will cost more than the entire original $17 million investment. Also in the works are plans for 1) Mineral King, in California's High Sierra, which, upon opening in 1976, will become one of the world's largest ski centers, and 2) Disney World...
King Bee. The official corporate leader of all this activity is Walt's brother Roy, 72, who is president and board chairman of Disney Productions. Walt calls himself the executive producer, "the little bee who goes from one area to another, gathering pollen and sort of stimulating everybody." Obviously he is the head bee. One ex-Disney executive notes that, for all its 3,300 employees, the corporation is still a one-man show. "Everything in that plant goes through Walt and with his blessing. The king is king, as far as he's concerned. He okays ideas...
Still, the central idea of Walt Disney Productions and its unerring feel for the market have come from no one but Walt. His credo is that "you can't live on things made for children-or for critics. I've never made films for either of them. Disneyland is not for children. I don't play down." Or up. "I've always had a nightmare," he says. "I dream that one of my pictures has ended up in an art theater, and I wake up shaking." The audience he aims at is "honest adults." In short...