Word: disneyized
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...before their time. His legend still lives in the great Southwest, lives in every boy who ever read Lobo, The King of Currumpaw by Ernest Thompson Seton. Now it lives in something more than full color and something less than full credibility in this True Life Adventure by Walt Disney...
...hear Disney tell it, wolves aren't so bad, and if they are it's because people make them that way. Take Lobo. Why, when he started out he was just the cutest little pup you ever saw, but along came a bounty hunter and shot his mother, and poor little Lobo was forced to become a lone wolf. Naturally, he killed a few cows now and then, and why not? Man had eliminated the buffalo, and Gro-Pup doesn't grow on trees. But his private life was exemplary. When he grew up he fell...
...only compromise Albee allowed--and an unimportant one--concerns the tune to which the play's title is intermittently sung as a refrain. It was intended to use "Who's Afraid of the Big Bad Wolf?" from Walt Disney's movie of The Three little Pigs. But since this song is still copyrighted and would have to be paid for week, the expense was avoided by using instead the folksong "Here We Go 'Round the Mulberry Bush", which is in the public domain...
...Walt Disney (NBC, 7:30-8:30 p.m.). The second of a two-part dramatization of Ludwig van Beethoven's life and music. Color...
...gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from a long...