Word: disneyized
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...used to think of the teenage years as being the magic bridge to the land of “grown-ups.” Cultural coming-of-age rites, such Bar and Bat Mitzvah and quinceñera celebrations, occur at ages 13 and 15 respectively, and all the Disney princesses appear to get picked up by charming princes and whisked off to a castle by the time they...
...been looking for that next killer franchise of movies based on famous books for children. The quest has often proved fruitless. The Spiderwick Chronicles and The Golden Compass expired after one episode; and the first two films based on C.S. Lewis's Narnia novels became so expensive that Disney ditched the idea of making a third. (It has been picked up elsewhere.) Hard to say whether Percy Jackson, the son of Poseidon, will flourish on screen, but it has a hopeful start, for which director Chris Columbus deserves some credit. On his own, Columbus is no hit machine: his last...
...Animation can explain whatever the mind of man can conceive,” said Walt Disney of the cinematographic field he helped pioneer. Since Disney popularized animation however, its creative potential has been largely underestimated and the genre has often been relegated to essentially childish themes. Even animated films such as “Toy Story” and “Up,” that received widespread critical acclaim, attained commercial success by marketing themselves as movies intended for pre-teens...
...became the hugely powerful, money-spinning machine that it is today. At IDD he developed an algorithm that ranked the popularity of various websites. He then got recruited by Infoseek, a company that had developed one of the first search engines in the mid-'90s - only to see Walt Disney acquire the company and shift its focus. (Yes, the Mouse House could have been Google before Google.) So in 1999, he and a friend did what Silicon Valley entrepreneurs do: they raised $1.2 million in venture capital, added another $10 million to that the next year, and started up Baidu...
...least one brand guru is also shaking his head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...