Word: disneyland
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Like his rodent rival, Mickey Mouse, and those other critters from Disneyland, Asterix now boasts a theme park outside Paris. Over the past decade, three live-action Asterix movies have hammered Hollywood films in French cinemas; the most recent one, Asterix at the Olympic Games, was one of the top-grossing movies of 2008. And while the U.S. has remained largely immune to the Gaul's charms, his celebrity has been recognized by at least one venerable American publication: Asterix made the cover of a 1991 TIME magazine special edition on "the new France." (Read "Can Asterix Conquer Europe...
...million is a lot of money. Short of going to Disneyland, what do you plan to do with it? I haven't really thought about it yet. Since Saturday [when the field was winnowed down to two], I didn't want to look past the heads-up match with Darvin. I'm sure at least some of those winnings will go back into my bankroll, though. There's always another tournament to play...
...Disney formula to local tastes, may have gone overboard in its efforts to adapt the Hong Kong venue to Chinese customers. For example, the park's restaurants originally planned to serve shark's fin soup, a Chinese delicacy, until environmentalists protested. But the biggest knock against Hong Kong Disneyland - of which the Hong Kong government owns 57% - is a lack of attractions. In July, Disney and the government moved to remedy that problem by announcing that three new attractions would be added over the next five years...
...Disney officials dismissed concerns that a new park in Shanghai will steal Hong Kong customers. "We see that Hong Kong Disneyland and the Shanghai park as complementary," said an official in an e-mail. "We believe the Greater China market is large enough to support multiple parks...
...world's top 20 amusement parks (by number of visitors) were in Asia, according to a report by Themed Entertainment Association, based in Burbank, Calif. The buzz in Shanghai is already tangible. "Chinese consumers have a lot of love for Disney," says Rein. "They're more excited about Disneyland than the Expo...