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Disney executives are so convinced they have got the right formula at California Adventure that they're predicting 7 million new customers will visit the park in its first year--despite a weakening economy. That's on top of the 14 million that Disneyland already gets. The goal is to make these visitors, many from overseas, feel like they've hit all the tourist high points of California without ever leaving Anaheim...

Author: /time Magazine | Title: How To Build A Better Mousetrap | 2/19/2001 | See Source »

...that is also why California Adventure may leave some hard-core Disneyland fans feeling like the fairy dust is spread a little thin. At about two-thirds the size of Disneyland, the new park will offer only 22 attractions, compared with Disneyland's 60. And none of them match the elaborate, blockbuster rides like Indiana Jones Adventure and Star Tours that have been such huge crowd pleasers in the older park--but can cost $100 million or more to build. Says Pressler: "There are lots of ways to tell compelling stories that don't necessarily require you to build...

Author: /time Magazine | Title: How To Build A Better Mousetrap | 2/19/2001 | See Source »

...million on a new luxury hotel, a 13-acre water park, Soak City U.S.A., and a thrill ride, Perilous Plunge, which it calls the tallest (115 ft.) and steepest (75[degree] angle) water ride of its kind. Knott's is located only seven miles down the freeway from Disneyland...

Author: /time Magazine | Title: How To Build A Better Mousetrap | 2/19/2001 | See Source »

...superlatives, the tallest (415 ft.) and fastest (100 m.p.h.) coasters in the world. And over at Universal Studios Hollywood, which is planning new attractions around a live Rug Rats entertainment show and the Animal Planet TV show, officials lined up a deal to provide free round-trip transportation for Disneyland guests to Universal, less than an hour from Anaheim. "We can offer the real Hollywood experience," says Larry Kurzweil, president and COO of Universal Studios Hollywood...

Author: /time Magazine | Title: How To Build A Better Mousetrap | 2/19/2001 | See Source »

...judge this park by its cover. At the front gate to Disney's California Adventure, just across the way from the original Disneyland, the state's name is spelled out in 11 1/2-ft.-high letters, widely spaced to spread across the entrance. Beyond the logo you see a clever mix of shimmering images: the Golden Gate Bridge (it carries the park monorail) above Hollywood Boulevard and, at the far horizon, a flawless Pacific sunset...

Author: /time Magazine | Title: The Golden State Shines Like New | 2/19/2001 | See Source »

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