Word: disneyland
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...skirmishes are instructive examples of the resistance that American pop culture meets from intellectuals in some of the countries where it is consumed most avidly by mass audiences, but in the overall scheme of things, they are minor. Euro Disneyland is a $4.2 billion project, now nearly six years in the making. No one doubts that Mickey Mouse and his clan will claim their new home on the Continent, probably close to the April 1992 target date. Disney executives predict 11 million visits a year to the theme park, which is being built on former beet and sunflower fields...
...latest venture, Disney is orchestrating its usual mix of hoopla and down-home family fun. Euro Disneyland will feature an amusement park with 29 attractions, and six hotels with 5,200 rooms designed by such top architects as Michael Graves and Robert A.M. Stern. There will also be a 138-acre Davy Crockett campground and an 18-hole golf course, not to mention 150,000 trees sprinkled over the Disneyscape. Construction is more than halfway along. Among the park's highlights: a 60-ft.-high Swiss Family Tree House and Disney's trademark Big Thunder Mountain, a roller-coaster ride...
While it does not rain much at the Disney parks in California and Florida, it certainly does in northern France. Euro Disneyland's designers are building special covered waiting areas for the comfort of visitors standing in line to buy tickets, and will provide a variety of audiovisual entertainment to help them pass the time...
This is Disney's second venture outside the U.S. Eight years ago, Japan's Disneyland opened in the Tokyo suburb of Urayasu; for the fiscal year that ends this month, it should post revenues of more than $1 billion. The Japanese Disneyland was meant to be thoroughly American, though: most signs are in English, and only one of the 30 restaurants serves Japanese food...
...page pact between the French government and the Walt Disney Co. stipulates a 49% ownership stake in Euro Disneyland for the U.S. firm, with the remaining 51% of the shares held by investors. Euro Disneyland shares will be traded on the Paris Bourse. Disney will retain operational control of the facility. As part of the deal, the government is lending Disney $920 million at a remarkably low 7.85% interest rate. Disney has agreed to use European firms for 90% of its goods and services, and will pay for various roads to be built near the complex...