Word: disneyland
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...from the Walt Disney Co. Children everywhere know Mickey Mouse, Donald Duck and the dozens of other goofy characters that make up the Disney pantheon. With a meticulosity that is a hallmark of their success, Disney executives protect and promote their patented image. But as construction proceeds on Euro Disneyland, which is scheduled to open outside Paris next spring, the French have begun to ask themselves how the presence of Disney's irresistibly American village will affect French culture. Many fear that the theme park will corrupt France's prized national identity by creating what one Parisian theater director predicts...
...result, Mickey and Donald are developing French accents. Paris, for example, is lobbying for French names on attractions and rides, "pommes frites" instead of "French fries" on restaurant menus. Thus the centerpiece of every Disney park -- the fairy tale castle -- will be known at Euro Disneyland as Le Chateau de la Belle au Bois Dormant (although a hot dog will still...
Gardenburgers are not meant to taste like Big Macs. "We don't put in artificial hamburger flavor," says Wenner. "The Gardenburger is its own experience." The burgers have sold well in such outlets as the Hard Rock Cafe chain (where they cost $7.95), Sheraton Hotels, Disneyland and Portland restaurants (where they go for $2.95). Wenner expects to sell 8 million patties this year...
...government shut down the Pyramids and other monuments -- and thus most of the tourism industry -- to protect against terrorist threats. "It's a disaster. Because of the war, we are at a standstill," said Elhamy El Zayat, owner of one of Egypt's largest travel agencies. In Anaheim, Calif., Disneyland cut ticket prices for the first time ever, reducing one-day rates temporarily to $20 from $27 for people who live in Southern California. At a time when people are canceling vacations, local residents may help pick up the slack...
Just outside Tokyo 300,000 people troop through Japan's Disneyland each week, while 20 miles outside Paris a new city is rising on 8 sq. mi. of formerly vacant land. Once Euro Disney Resort opens for business in 1992, forget the Eiffel Tower, the Swiss Alps and the Sistine Chapel: it is expected to be the biggest tourist attraction in all of Europe. In Brazil as many as 70% of the songs played on the radio each night are in English. In Bombay's thriving theater district, Neil Simon's plays are among the most popular. Last spring...