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Associate Editor Stephen Koepp still likes Pirates of the Caribbean best. "As a kid growing up in Wisconsin, whenever I went to Disneyland, I was always yearning to get out of the boat and join the pirates." As writer of the main story in this week's cover package on the burgeoning Disney empire, Koepp was able to revisit Disneyland and Pirates of the Caribbean, and, of course, childhood. He reports, "Once more, I wanted to climb out and join the pirates...

Author: /time Magazine | Title: A Letter From the Publisher: Apr. 25, 1988 | 4/25/1988 | See Source »

...clean, gentle, well-ordered world that every kid wants to believe in. Correspondent Elaine Dutka, who spent several weeks at Disney headquarters in Burbank, Calif., found that the grownups who run the realm want to believe too. On a Sunday outing that she and Koepp took to Disneyland with Michael Eisner, the company's chief executive, Eisner detected a minute flaw in the facade of It's a Small World, checked out a new menu item (Handwiches, cone-shaped rolls with a choice of fillings) at one of the cafes, and inquired about apple popularity at the Treetop concession. "With...

Author: /time Magazine | Title: A Letter From the Publisher: Apr. 25, 1988 | 4/25/1988 | See Source »

...chairman who comes up with some of the most outlandish schemes, which subordinates must either make happen or give the boss a good reason why not. "We all live in mortal terror that Michael will come up with ten new ideas a day," says Robert Fitzpatrick, president of Euro Disneyland. Eisner once proposed building a skyscraper hotel in the shape of Mickey. But much of the time Eisner is only trying to provoke his subordinates into even better notions. "My primary interest is ideas," says Eisner. "The rest is kind of housekeeping to me. I understand business...

Author: /time Magazine | Title: Do You Believe In Magic? | 4/25/1988 | See Source »

Working from John Nichols' 1974 novel, he has fashioned the imaginary town of Milagro (Spanish for miracle) into a Disneyland with dirt. See the picturesque shacks, the decent people with their ready aphorisms, the general store that sells everything from bullets to Paul Newman's salad dressing. On this sere turf, Hispanics have lived and farmed, have scratched out survival for centuries. And they don't need the white folks' help, muchas gracias. As the town's mayor tells a visiting sociologist (Daniel Stern), "If we don't know it already, chances are we aren't interested in learning...

Author: /time Magazine | Title: Cinema: Old Magic in New Mexico THE MILAGRO BEANFIELD WAR | 3/28/1988 | See Source »

...when the daily Parade of Dreams Come True culminates in a refrain of "Tokyo Disneyland is your land . . . ," the line makes sense in more ways than one. Here, after all, is a flawlessly clean, high-tech, perfectionist model of the flawlessly clean, high-tech, perfectionist society. Small wonder, perhaps, that a couple of years ago, when a group of Japanese were asked what had given them the most happiness in life, more than half mentioned not marriage or family, nor work or religion or love, but simply, and inevitably, Disneyland...

Author: /time Magazine | Title: Japan In the Land of Mickey-San | 1/11/1988 | See Source »

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