Word: displayâ
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Dates: during 1978-1978
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...horse that subordinates showed him looked like a sway-backed plow dragger. The boss bought his admen a book on horses and insisted that they study it to pick a more imposing beast. They chose an Arabian stallion that is now pictured in almost every Jontue ad and counter display???a hallmark of Bergerac's approach. He insists that a woman must find at the cosmetics counter the same symbol that may have caught her eye in an ad, so that she can instantly identify the product...
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