Word: display
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Dates: during 1930-1939
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What came on Thanksgiving evening was a blizzard, confirming a prophecy plastered on all of Lord & Taylor's windows the previous week while inside the windows an artificial snow storm of unbleached corn flakes swirled in a frosty void. Display Director O'Clare thought that one up, and L. & T.'s President Walter Hoving defended it against the conservative protest of the Fifth Avenue Association which has a rule against "motion or sound...
...their stuffy offices under basement steam pipes or partitioned off from noisy stock rooms, the display directors of Fifth Avenue labor in no arty atmosphere. They spend anywhere from $300 to $2,000 every week (twice a week at Lord & Taylor's) on a complete change of windows, usually stay up all one night at least with a squad of carpenters, painters, dressers, electricians. Every window display is tied up with merchandising, but this tie-up in the last few years has changed. Display directors owe half their fun to a Depression-born business axiom: "Sell the store...
Thus encouraged to be nifty, display men have taxed their wits to captivate the eye-and the other senses-of a hypothetical pedestrian passing with his head down and his own worries in an interval of about ten seconds. On Fifth Avenue this has led to glamor plus novelty. Most noticeable evidence: a change in manikins from a shiny waxwork sisterhood with open-eyed little smiles to papier-máché, wire mesh or carven effigies of the dangling, mask-faced glamor girl...
...first modern manikins on Fifth Avenue was designed for Saks's veteran Display Director Sidney Ring by the noted sculptor, Alexander Archipenko. There are now several cunning sculptors who make manikins their business: Cora Scovil, Lester Gaba, Jean Spadea (who gives her Bonwit Teller manikins such names as Zombie, Emmie and Eve). Manikins sculptured in wire mesh and covered with sheet music were introduced at Bergdorf Goodman last spring by Buckley & Riley, considered the maddest independents in the business...
...display includes a complete set of proofs of "Ulysses," as corrected by the author; the first serialized publication of "Ulysses," and several first editions of the work. The united States government forbade publication of "Ulysses" in this country until it was permitted by judge John M. Woolsey's decree, which is shown along with the other documents about "Ulysses...