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Selling to the over-35 group is less complicated than selling to fickle teens, but boomers are hard to categorize. The generation is unwieldy, comprising two distinct groups--the leading-edge boomers, who are older, and the younger, 40-something group, who are closer to Gen-Xers in taste. Those women lead multifaceted lives; they include career women, stay-at-home moms and retirees. They want trendy jeans, elastic waistbands and clothes that are both casual and career oriented. At their age, they don't want to show too much skin; they want to be fashionable without looking ridiculous...

Author: /time Magazine | Title: Marketing: Boomer Chic | 11/6/2005 | See Source »

...Demon Seed” could be: Haraway: “She’s birthing a cyborg, dammit! Its artificiality is deconstructed to expose human volition.” Butler: “You’re such an essentializing cow. It’s the product of two distinct bodies, in this case only one: a corporeal body. The offspring, as its organic essence is generated through the raped body, is coded by feminine violation and hence ‘marked’ or ‘inscribed,’ if you will, with the very constructed-ness...

Author: By Clint J. Froehlich, CRIMSON STAFF WRITER | Title: Fill Me With Your Demon Seed | 10/27/2005 | See Source »

Flat Patties’ menu is distinct from Felipe’s but it will also offer quick eats at low prices, says Brush. The restaurant’s main focus will be hamburgers and roast beef sandwiches, while daily specials, sandwiches, and salads will also be offered...

Author: By Carolyn A. Sheehan, CRIMSON STAFF WRITER | Title: From Felipe's Creators, New Cheap Eats | 10/27/2005 | See Source »

...portrait whose eyes or hands are deliberately enlarged to appear more lifelike, Nick has the uncanny air of being both more and less human than the rest of us. The novel’s three-part division, following the narrator in 1983, 1986, and 1987, shows his consciousness at distinct stages of development. Nick becomes smoother, more jaded, and less likeable. He also becomes more tragic—and thus more loveable. Several points in “The Line of Beauty,” most notably the end, are tear-worthy, but the novel is no vanitas piece...

Author: By Laura E. Kolbe, CRIMSON STAFF WRITER | Title: BOOKENDS: The Gay Novel Goes Mainstream—But Are Readers Ready? | 10/26/2005 | See Source »

Playing with the boys offers its own distinct advantages. Linda Norman, 33, president of a Web-design company in Dallas, recently began attending networking poker events for executives, typically male. "It's a social setting where they find out you're competitive and intelligent," she says. "They see you as someone they can do business with." Other card-playing businesswomen say poker can help sharpen business skills. It teaches how to think strategically and size up the competition and the risk- reward ratio of each situation swiftly and objectively...

Author: /time Magazine | Title: Ante Up, Ladies | 10/23/2005 | See Source »

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