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...course, the marketing consultants are going wild. They have the rare opportunity to completely distort the public mindset. In the old days, condoms had rough, manly names, officially and on the street. Guys called them "safes," "johns," and "scumbags;" their trademarks implied conquest and domination: "Ramses" and "Trojans." Some of the later brands got a little wimpy. "Excita," one was called--a name as appropriate for a federal tax form as for a condom...

Author: By Rutger Fury, | Title: The Trend Toward Trends | 2/28/1987 | See Source »

Another possibility is that the arcs were once galaxies but were somehow stretched out of shape by the gravitational pull of other galaxies. Yet gravity strong enough to distort a galaxy would be unlikely to leave behind anything as well organized as the observed arcs. A third explanation -- that the arcs condensed from...

Author: /time Magazine | Title: Science: Arcs,Birth and a Disk in the Sky | 1/19/1987 | See Source »

...public that did not want to hear criticism of a popular President. But the sudden and steep decline in Reagan's popularity suggests that all along the public had recognized, in a man it admired, how casually he minded the store, and how willfully he could deny facts or distort them. The most devastating statistic in the polls was that more than half the people didn't believe...

Author: /time Magazine | Title: Press: Newswatch Thomas Griffith Watergate: a Poor Parallel | 12/29/1986 | See Source »

...catch. Before a producer receives military assistance for a TV or movie project, the screenplay is reviewed by officials at the Department of Defense and by each of the services involved. The Pentagon ends up rejecting many projects that come its way on the grounds that they distort military life and situations. An Officer and a Gentleman, which like Top Gun dealt with naval aviation training, was turned down because of its rough language, steamy sex and, to the military mind, inaccurate view of boot camp. The Pentagon said no to WarGames because the military contends that a teenage computer...

Author: /time Magazine | Title: The Pentagon Goes Hollywood | 11/24/1986 | See Source »

...state where beef is a leading farm product. During the three weeks that the ad aired, Abdnor made up about ten points in the polls. Then Daschle decided to attack the attack with an ad showing a bunch of cigar-smoking pols discussing ways to smear Daschle. "We'll distort the farm thing, confuse 'em with Fonda, all the usual liberal stuff," said one. When Abdnor's commercials became an issue, they lost their effectiveness. As California Campaign Consultant Clinton Reilly observes, "When voters feel it's a cheap shot, they turn against...

Author: /time Magazine | Title: Election Notebook of Tall Winners, Big Losers, Frogs and a Bird | 11/17/1986 | See Source »

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