Word: distracter
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...which TV commercials fail to sell-and why. Since 1946, his Schwerin Research Corp., which has 30 clients (e.g., General Mills, Borden, Colgate-Palmolive), has tested more than 3,500 commercials on more than 1,000,000 viewers. Among his findings: that scantily clad models are poor saleswomen (they distract viewers from products they demonstrate); that a "baby sitter" who plugs a TV set as the best of any that she has seen in the homes where she has worked, is more effective than an "engineer"; that a professional chef who tells how easy a prepared cake...
...furor over this scene, though indeed it is the most impressive one in the film, is likely to distract attention from the picture as a whole; and the whole is an ambitious attempt to show what the American heartland was like when 60 million buffaloes roamed the plains. Disney fails-partly because of the smug, fatherly pats of approval he keeps giving the animal kingdom, as though he personally had founded it with Mickey Mouse. Here and there, however, the picture has a patch of beauty briary enough (as the nursery rhyme puts it) to scratch...
...Francisco Attorney Vincent Hallinan, 56, who picked up 135,007 votes as the Communist-backed Progressive Party's candidate for President last year, was convicted of evading $36,639.24 in income taxes from 1947 through 1950. A man who has never let the pinkness of his politics distract him from the green of his money, Hallinan had reported only 20% of his law income for the four years, had also written off as business deductions such bourgeois items as a gymnasium and swimming pool in his home...
...does feel the solidity of both actors and sets. The curving screen, however, two-and-a-half times as wide as it is tall, presents unique problems of composition. Director Henry Koster carefully avoids small grouping of actors, but when close-ups are necessary, vast expanses of background distract to the right and left...
...speakers say? Secondly, has not a newspaper some obligation (to the speaker himself) to give a fairly balanced account . . .?" Hartnett was considering a drastic remedy: "I for one am strongly tempted to omit public criticism of Mr. McCarthy in the future, because I do not want to continue to distract reporters or editors from opinions I wish to express on other subjects ... If the Senator is guilty of publicity-seeking, as the Times very likely thinks he is, he seems [to get] gratuitous cooperation from anti-McCarthy publications, including, I fear, the Times...