Word: distributor
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Dates: during 2000-2009
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...suit American tastes, Bionade is contemplating adding new flavors, like cranberry. But the major hurdle is just getting the drink on store shelves. To do that, the company will likely have to pair up with a major distributor, like Starbucks or Anheuser-Busch, which seems anathema to a company that has marketed itself as an idealistic small-town enterprise. After all, it was multinational corporations that almost put the brewery out of business in the first place. Timothy Calkins, clinical professor of marketing at the Kellogg School of Management at Chicago's Northwestern University, cautions: "The key challenge on growth...
...stopped his earlier films from gaining a following of people who spend an awful lot of time trying. Many critics considered his last movie, 2001's Mulholland Dr., released by Universal Pictures, a huge creative achievement, but it made a forgettable $20 million in theaters. By forgoing a distributor this time, Lynch gets to skip the awkward step where he turns over control of his vision to those linear folks, studio marketers. "People seeing the film together on a big screen in a dark room with really good sound is really important to me," says Lynch, who released his first...
...that Lynch couldn't get a distributor. "He has a great, twisted psyche that always gets some sort of primal response from people," says Eamonn Bowles, president of Magnolia Pictures, an indie company that "had some interest" in distributing Empire but never made the deal. It's that the do-it-yourself ethic that attracted Lynch to the Sony PD150 seemed suited to an experiment in distribution as well. Self-distribution is "very brave," says Dern. "But it doesn't make it easier. Nothing about this is traditional...
...Beales had already been the subject of a 1972 New York magazine cover story by Gail Sheehy when the Maysles brothers got to them a year later. By then, Albert and David had pretty much patented the branch of documentary known as showbiz v?rit?. Showman, a profile of movie distributor Joe Levine (1963), What's Happening: The Beatles in the U.S.A. (1964), A Visit With Truman Capote (1966), Meet Marlon Brando (1966) and the Rolling Stones' Altamont debacle Gimme Shelter (1970) all demonstrated v?rit?'s affinity for performers. A form of documentary that plants a two-person film crew (camera...
...INDIAN BUYER: DR. REDDY'S India's second-largest pharmaceutical company markets generic drugs in over 100 countries COMPANY ACQUIRED: BETAPHARM (GERMANY) Generic-drug distributor specializes in medications for heart and neurological ailments PRICE: $572 million DATE: February...