Word: distributor
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...controversy but also nearly $1 billion worth of ticket sales, the director has given his answer: Nope. If anything, this film is a more ambitious project than The Passion--although success does make some things a mite easier. Gibson had to walk a via dolorosa to find a distributor for The Passion and ended up distributing it more or less himself, but Disney's Touchstone Pictures needed only to read Apocalypto's script before signing on to release it in early August...
Months after launching in the U.S., HSL shipped to Japan, its first offshore market. The company couldn't afford its own subsidiaries, so within each country or region it signed an exclusive distributor, which uses HSL's global marketing strategy but handles TV advertising, local-language websites and events...
...G.L.It costs about $1,200 for a print and about $200 for a digital print. So what you do is charge the distributor the same $1,200 they would ordinarily be charged, and $1,000 of it goes into a pot that eventually pays for all the projectors and everything. In about five years you would basically reconvert the entire industry...
...that in three years, when Revenge of the Sith came out, it would play only digitally. He says he even offered the exhibitors a financial incentive: "It costs about $1,200 for a film print and about $200 for a digital print. So what you do is charge the distributor the same $1,200 they would ordinarily be charged, and $1,000 of it goes into a pot that eventually pays for all the projectors and everything. In about five years you would reconvert the entire industry." And who bought in? "No one's bought in yet. But they will...
...year's end, Crash earned no major critics' prizes, not even a Golden Globe nomination for best picture. (Not since 1983 has a film won the top Oscar without a Globe citation.) But Lions Gate, the indie distributor that picked Crash up, sent out an astonishing 130,000 dvds of the film, rightly figuring that anyone who saw it would, at least, not forget it. The tactic paid off with the SAG award and Oscar nominations for Best Picture and for Haggis as director and writer (with Bobby Moresco...