Word: diverts
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Dates: during 1930-1939
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Advertising can do two things. It can increase the total consumption of a product. It can divert consumption from non-advertised brands to advertised brands...
Some time ago there was a plan to close up Quincy Street and divert the traffic onto Prescott, by continuing this through to Massachusetts Avenue over a vacant lot. While this would be the ideal solution, it is unlikely that the Cambridge police in their present truculent mood would consent to any such radical change. Fortunately the University itself could do much to remedy the dangerous situation. If it forbade parking along the street, took down the great fence that separates it from the rest of the Yard, and replanted the shrubs so that Fogg and the Union would group...
This problem has long been a Gordian knot for which the dull wits of the responsible officials have been no cleaving sword. But a simple man and true, an honest yardcop, the flower of Colonel Apted's force, could shear the tangled threads. He would divert traffic from Widener's airy porch, the prime lurking lair of homicidal chauffeurs. To do this he would open the at present unused gate by Harvard Hall, where trucks bearing heavy burdens would be admitted, and at which the carriers of light parcels, laundrymen and such, would be denied the luxury of motor transportation...
Xerxes and Byron had their Hellespont, Moses his Red Sea, and Caesar his Rhine and Rubicon, but none of them showed the ingenuity of the local engineers confronted by King Charles. They could solve their traffic problems and divert traffic from Harvard Square by extending Memorial Drive along the Charles's left bank, but that was too easy. They might well have thrown a bridge across the stream from Gerry's Landing, but that, ah, that was too hard. The bridgebuilders had hydrophobia, a condition unusual in bridgebuilders, and calling for unusual measures. Eureka, they would build the bridge...
...German of the accused. But the uproar which would follow this decision would make of it a second Sacco-Vanzetti case. In his statements Torgler has not only cleared himself but displayed remarkable courage, sincerity, and intelligence. The second choice is acquittal. But the implication of this is to divert the charge from the Communists to--whom? A Soviet radio station repeats every evening a simple, insinuating question to German listeners: "Captain Goering, who fired the Reichstag...