Word: dixieland
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Dates: during 1980-1989
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Louisiana's Dixieland music and crayfish gumbo have drawn millions of tourists over the years, but the state has had far less success in attracting new businesses and jobs. To help it compete with high-tech meccas such as California and Massachusetts, the Louisiana legislature has approved a jazzy venture-capital program. The new law, believed to be the first of its kind in the U.S., will provide income tax credits of up to 35% for individuals or companies investing in venture-capital firms in the Bayou State. Louisiana has long lacked investment money for young, speculative businesses. Much...
...setting is pure beer commercial. The Carolina Military Institute is Dixieland's picture-postcard answer to West Point. It is gruff-talking and hard-hitting, a sort of boot camp Shaeffer City. Everyone talks a lot about producing the sort of real men who will put flabby America back on track...
...American rockers--Chuck Berry. Little Richard and Co.--had faded; the Chicago blues of Muddy Waters mysteriously had never caught on. The Beatles hadn't broken yet. "Trad" (traditional) jazz was what the middle class dudes convinced themselves they enjoyed. It was a mushy, updated version of Dixieland, believe it or not--very dull, very smooth. "Trad" didn't suite Mick Jagger or his friends Keith Richards and Brian Jones...
...come in they seem embarrassed by the pretty, heavily made-up Ford girls, with their insincere cooing over all 124 cubic inches of a new Granada. But eventually they come over to the car anyway. The stand there. Elvis is singing an incredibly overproduced version of "Look Away to Dixieland," and no matter how corny that song may be it will still get to you if you still know how to breathe--it's one of the great cries of noble defeat, like Dylan's "Sarah" or "Wild Horses." One of those songs. Only more. There's something undeniable about...
...audience has just completed a two-mile parade through the Garden District of New Orleans, to the beat of 63 Dixieland tunes belted out by the ten-piece Olympia Brass Band. Children gawked and grownups dropped their weekend chores to watch. One woman clown clad in green and white greeted a bemused bystander with a blue balloon and a smacking kiss on the cheek. Another clown in a striped T shirt and psychedelic wig paused from time to time to give lawnmowers, car windshields, even a motorcycle policeman's helmet a few flicks with his bright red feather duster...