Word: dj
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West is hardly the first person to bring a Buppie sensibility to rap. In the '80s, DJ Jazzy Jeff and the Fresh Prince, A Tribe Called Quest and LL Cool J successfully wove suburban perspectives into rebellious music, but when gangsta rap arrived, nuance was smothered by a blanket of extreme poses. Tupac Shakur, once a student at the Baltimore School for the Arts, died with THUG LIFE tattooed across his torso. On The College Dropout, West found a way to bridge the divide without self-destruction. His follow-up, Late Registration, arrives Aug. 30 and continues to mix race...
...nihilistic glory. I left with an equally black and dismayed friend. This was absurd--two black men in their late 20s acting like two white women in their early 70s. We could not close the night on that depressing thought, so we headed to another party, where the DJ deftly mixed the White Stripes and Eurythmics. We sat down. We ordered from the top shelf...
Instead in 2002 he sold it to an FM station in Vancouver, where it got so huge, it quickly was bought by five other Canadian stations; in April of last year, a station in Denver bought in, and Jack metastasized. Former Vancouver DJ Howie (the Hitman) Cogan, who voices most of Jack's taped promos, is now repped by William Morris, while Perry has become a sought-after station consultant. "My involvement with Jack now is, 'Oh, look, the check just came in,'" he says...
...Away by Information Society, Pop Goes the Weasel by 3rd Bass) that make listeners feel erudite and hip. Then there are the laconic, faux-rebellious promos. On Los Angeles' 93.1 Cogan recently announced, "If you're easily offended, maybe we're not for you." Immediately after which, the robot DJ segued into In a Big Country, a song so inoffensive, it is enjoyed even in small countries...
...billion industry," he says. "The challenge is to make products people want." He hopes the answer will be iZ, which will hit stores at the end of September, and he offered TIME an exclusive first peek. It's an inviting-looking 8-in.-tall, armless, posable animatronic DJ of sorts that plays infectious beats when you poke his belly. By twisting his ears, you create cool musical leads and rhythms. A dangly, antenna-like protrusion above his head triggers more sound effects when you flick it. Dozens of musical combinations are possible from iZ, whose charms include giggling, burping...