Word: djarum
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Dates: during 1980-1989
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...West Coast around 1980. Now, says Beatrice Schwalbe, 19, a former two-pack-a-day kretek smoker from Costa Mesa, "anywhere you find a bunch of teen-agers, you'll find clove cigarettes." New York City Importer George Georgopulo reports that sales of the two leading brands--Jakarta and Djarum--have jumped 40% in the past year alone...
...Brookline-breed hippies, but many of them seem to have turned to the New Wave as a supplement to the usual staple of Dead, Doors, and heavy metal. They dress differently: army jackets and head bands, Levis, no leather--much greasier: In addition to Marlboros, some are smoking Djarum clove cigarettes. The know all about slam dancing from reading Boston Rocker, but they dance near the outskirts of the real action, noticeably intimidated by Psycho's crowd...
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