Word: dm
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Germans have always been proud to a fault of their craftsmanship, and until two years ago no one ever dared to suggest openly that a product's quality was really not always wunderbar. Then along came Journalist Waldemar Schweitzer with a brand-new brand-conscious magazine called DM (for Deutsche Mark). DM tested and graded consumer goods for design and durability, published ratings ranging from sehr empfehlenswert (highly recommendable) down to a damning nicht empfehlenswert. DM's circulation has soared to 360,000 copies weekly, and its initial debt of $250,000 has long since been paid...
...DM is patterned after the U.S.'s Consumer Reports. Unlike Consumer Reports, however, Schweitzer accepts advertising, bunching it in the middle of the magazine. From earnings, DM has built a $175,000 laboratory at Stuttgart, where a staff of 20, including engineers, chemist, industrial designer and micro-photographer, test everything from toothbrushes to typewriters. DM's editorial staff of 20 reports two test results weekly, last week rated after-shave lotions and reported German skindiving masks and fins inferior to French and Italian...
...formed a voluntary association (Deutsches Fernsehen) with stations large and small taking proportionate turns providing material for all. Most significantly, the money behind the programing did not come from Löwenbräu, Mercedes-Benz or Krupp. It came from the viewer himself in a monthly fee (5 DM, or $1.25) collected by the post office...
...week's end the pound had rallied strongly, hurdled the $2.79 level for the first time since July 11. Yet the world currency battle was far from over. If the pound had staved off the DM for the moment, Britain and other countries were concerned about the resurgence which began the fourth quarter of last year of a dollar gap for the first time since 1952. Though down from $600 million in the first quarter of 1957, the second-quarter U.S. surplus of $400 million (exclusive of a special $300 million payment to Venezuela) was still a heavy drain...
Some foreign investors pass up the stock market, buy up large amounts of marks. Said a Dusseldorf banker: "The other day a Norwegian walked in with 2,000,000 DM he had bought and asked us to keep it until the day when it might suddenly become a much larger sum." Throughout the world, foreigners who have bought goods from West Germany are paying their bills with unaccustomed haste to beat any possible revaluation, and sellers to West Germany are letting their debts go in expectation of revaluation profits...