Word: do-it-yourself
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...There are some clear victories. The company is providing materials, photofinishing and patented technology to many of the same online players that were supposed to destroy it only a year ago. And like Fuji, it is selling its retail partners on do-it-yourself picture kiosks and professional digital minilabs that can easily scan traditional film onto the Net and convert digital shots into hard copies...
There are some clear victories. The company is providing materials, photofinishing and patented technology to many of the same online players that were supposed to destroy it only a year ago. And like Fuji, it is selling its retail partners on do-it-yourself picture kiosks and professional digital minilabs that can easily scan traditional film onto the Net and convert digital shots into hard copies...
...digital media wave was recently at a crest. CD burners were widely used (and widely accepted) as do-it-yourself piracy kits, bringing much joy to the lives of nearly every computer-literate student and much distress to the careers of Tower Records executives who, coincidentally, declared a no-return policy on all compact discs. Thanks to Napster, people didn't need to leave home for a five-fingered discount on music. The recording industry's nightmare was the morally flexible college student's dream...
...army of staffers, and it quickly becomes apparent that she is selling nostalgia for the decadent '20s, or perhaps the Gilded Age of innocence. The miracle is, unlike the J. Peterson catalogue, Martha sells it for the price of a mass-produced appliance. She flawlessly melds nostalgia for the do-it-yourself mom of the Cold War--who single-handedly built and stocked a bomb shelter with attractive canned goods--with nostalgia for the Great Gatsby mansions of an earlier era where elaborate parties and swirls of ribbon and beads decorated everything from hats and dresses to cakes and ballrooms...
...easy as 1, 2, 3." At least that's what's promised in the promotional material for a battery-powered blood-sugar monitor widely available in pharmacies. The device is one of the new wave of do-it-yourself home medical tests that will check everything from your blood pressure to your HIV status. In an age of managed care and skyrocketing doctor's fees, this niche market is rapidly growing into a multibillion-dollar industry. But before you fork over the cash for an "easy to use" kit, you had better take a look at the fine print...