Word: do-it-yourself
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...dismal U.S. retailing industry, home-improvement centers that sell everything from kitchen cabinets to grass seed have been a notable bright spot. Spurred by the spreading do-it-yourself itch, sales at the sprawling emporiums grew more than 10% a year in the 1980s, while retailing in general grew only about 6%. Even the stormy economy has held a silver lining for some companies, since people tend to fix up their homes rather than buy new ones during a downturn...
...consumers launch summer fix-up projects, many are heading for megastores run by Atlanta-based Home Depot, the do-it-yourself industry's hottest star. Home Depot has grown from four stores with sales of $22 million in 1980 to 145 stores that rang up $3.8 billion last year. Margaret McKenna, who watches the $110 billion-a-year home-improvement and -repair business for Wall Street's Smith Barney, sees "a wide, wide margin in the industry between Home Depot and everybody else...
Home Depot has prospered by taking the angst out of the hangar-like spaces and vast array of items that can easily daunt do-it-yourself shoppers. All the firm's warehouse stores feature clearly marked displays and sales staffs wearing large orange aprons who roam the concrete floors to offer advice. Many employees are former carpenters, plumbers or other craftsmen who have traded in their tool kits for such incentives as the company's stock-purchase plan, which lets Home Depot's 26,000 workers buy shares at 15% below the market price; at week's end, the shares...
...film, directed by video phenom Alek Keshishian, trails Madonna through Japan, North America and Europe as she pursues her hobby (rock star supreme) and her full-time job (do-it-yourself mythmaker). This is show biz, remember, where image elbows achievement out of the frame. Madonna knows this. She is the most self-aware, perhaps the sanest, of celebrities. So Truth or Dare doesn't dwell on what she has done. We know she has done plenty, done well and, in her AIDS-relief fund raising, done good. Keshishian shows us what Madonna thinks she is -- and what she, driven...
...papers that patients are asked to sign before undergoing medical procedures. I see it in the small print of insurance policies or on the backs of airline tickets. I struggle over it in tax forms or information from government agencies. I agonize over it in the instructions that come with do-it-yourself kits. I strain to comprehend it when I stop to ask directions, or when I hear a sports announcer explain why an outfielder played a single into a triple or why a wide receiver ran the wrong route...