Word: do-it-yourself
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...take it more than once a day because their hands get sore," said John Pugh, general manager of the Clyde Beatty-Cole Bros. Circus. "But he's been going up three and four times a day. He's got a lot of guts." The daring young man was do-it-yourself George Plimpton, who has tried just about everything else. This caper was for a TV special, Plimpton at the Circus. Besides the trapeze, the Paper Lion took on the "taming" of a pair of real lions named Nero and John-John...
...other sexual bestseller, The Sensuous Woman, by "J" (Lyle Stuart; $6), reads like a put-on. It probably isn't. Purportedly addressed to women, the book is a do-it-yourself guide to sexual fulfillment. As one step toward achieving orgasm, it recommends masturbation "to your heart's content"-advice that the author claims to have followed herself. Behind the pseudonymous "J" is Missouri-born Joan Garrity, 31, who has worked in public relations for several Manhattan publishing firms...
...Reed, Ryder diversified by buying a large stationery wholesaler, a wallpaper company, a paint firm and a company serving the do-it-yourself market. Under Ryder, Reed's sales have climbed from $307 million to $677 million last year, and profits have doubled to $22 million. Now Ryder's primary job will be to cut the publishing company's losses and mesh the disparate parts of the sprawling enterprise. Cudlipp will remain as a deputy chairman and editorial director. "There will be editorial freedom," says Ryder, "but if somebody goes berserk and the profits of the group...
...American? No, a New Yorker, who opens his Times at the obit page, whose dream images date him already, awake among lasers, electric brains, do-it-yourself sex manuals...
Squeezed by the fast-rising cost of living, U.S. consumers are turning to cheaper models, thrift-type goods and do-it-yourself repairs on their homes and autos. In a sluggish retail market, sales of retread tires, home-barbering kits and sewing machines have lately shown substantial increases. The trend has even affected holiday celebrations. Last week the fastest-moving item in many U.S. liquor outlets was Cold Duck,* a mixture of domestic sparkling burgundy and champagne that generally sells for from $2 to $3 a fifth compared with about $5 for domestic vintage champagne...