Word: do-it-yourself
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TIME again has uncovered heretofore unrecognized evidence on a vital issue: in the biographical sketch of Gussie Busch of our beer nobility, noting decreased sales of beer; attention was called to diversions, including the do-it-yourself movement, made possible by unprecedented income and leisure of the common run of Americans. Such diversions, it was suggested, could account for less dependence on alcoholic drinks for relief from boredom. This is evidence that Americans are not being led into debauchery by prosperity and the five-day week...
...away large quantities of the poor man's drink. But now, with more people making more money than ever in history, the workingman is much less inclined to idle over a glass of suds. He has too many other things to occupy his leisure hours: auto trips, sports, do-it-yourself hobbies, home improvement. Moreover, motorists are increasingly conscious of the danger in drunken driving. Other reasons for the decline in beer drinking: reducing diets, the fad for low-calorie soft drinks, rising beverage taxes, which have helped to make the poor man's drink expensive...
...Lafayette, Ind. wallpaper manufacturers, wholesalers, retailers and members of the Brotherhood of Painters, Decorators & Paperhangers of America (A.F.L.) met the do-it-yourself threat headon. They organized a National Joint Paperhanging Training Committee to teach more apprentices the trade, hope they can persuade more householders to hire more paperhangers and buy more paper...
...Yourself Sink. For do-it-yourself hobbyists, American Kitchens of Connersville, Ind. put on sale a knockdown kitchen sink. Made of steel, baked enamel and porcelain, the sink can be assembled by one man using only a screwdriver and pliers. Each unit contains a regular 42-in. single-bowl, single-drainboard sinktop, a complete faucet and hardware kit, and all the parts for an undersink cabinet. Price...
Home Dry Cleaner. For do-it-yourself dry cleaners, Philadelphia's Renuzit Home Products Co. has developed a three-lb. aluminum cleaning machine. Clothes are placed in a perforated cylinder held in a tank filled with cleaning fluid, which is circulated by a hand plunger. Price : $7.95 including fluid...