Word: do-it-yourself
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Sponsored by the University of North Carolina with studios in Raleigh, Greensboro and Chapel Hill, the network's programs will range from do-it-yourself shows to historical sketches...
Such policies helped check the slide and start business up again. The biggest boom was in the building industry. Total construction hit a new high of $37 billion, up 6% from 1953, without counting the great do-it-yourself boom, which had grown from a hobby into a $6 billion industry...
HOME REPAIRS cost U.S. householders a whopping $3 billion for the first five months of 1954, reports the Census Bureau. It figures that 18 million U.S. homeowners, 70% of all who own homes, spent a median $61 in fix-up money. Of the total, half were do-it-yourself fans; the rest gave the work to professionals...
...including a notable series of articles on the troubles of New York's schools (TIME, March 15). Like every other Manhattan daily, it is also trying to follow its readers in their flight to the suburbs, has added six new suburban sections (Westchester County, Nassau, Hudson, etc.) and started do-it-yourself features to appeal to new homeowners. But the journalistic move to the suburbs is not easy. Distribution costs are high, and competition is tough from suburban papers that cover their area with a "hometown" thoroughness no New York paper can match, e.g., Long Island's tabloid...
Moppets who have been watching their parents build boats, houses, planes, and almost everything else in the great do-it-yourself boom (TIME, Aug. 2), are getting a chance to join in the fun. Do-ityourself is the big trend in Christmas toys this year, and children will be able to turn out everything from clocks and racing cars to model battleships. Toymakers are so sure do-it-yourself will be a yuletide hit, that they hope for sales of $1 billion in 1954 for the first time in history...