Word: do-it-yourself
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...leaves out the name of Jesus Christ completely ignores the source of the power which I am urging people to use in their daily lives. When TIME says that my suggestions as to how to open up one's life to this power "make personal salvation a kind of do-it-yourself project," it misses the very essence of my preaching . . . The statement that I "see in Christianity not so much redemption by suffering as an easy way to rise above sorrow" is a flippant distortion by contrast, where there is no inherent contradiction...
...film. It takes Dr. Coué's famous autosuggestive jingle ("Day by day, in every way, I am getting better and better") and puts it in 3-D. The added dimensions: religion and psychology. The book is filled with "psycho-spiritual" advice that makes personal salvation a kind of do-it-yourself project. Samples...
Squeeze Play. For do-it-yourself decorators, Pittsburgh Plate Glass Co. has put on sale 50 paint colorants in tubes. When stirred into white paint, the colorants provide a choice of about 300 different hues. Price...
London dailies, the biggest in the world, are trying a new way to grow bigger. They are publishing children's weeklies. The breezy Laborite tabloid Minor (circ. 4,535,687) started it with Junior Mirror, filled with puzzles, junior sports news, contests, do-it-yourself news, and comics, which has already reached a circulation of 1,300,000. Lord Beaverbrook's Daily Express (circ. 4,077,835) followed with a tabloid Junior Express, last week sold more than 900,000 copies. The cheesecake-laden Daily Sketch inserted a Junior Sketch section in one of its regular editions...
Speed Limits. Few industries have grown as fast as outboard motors since World War II. Sales have gone up from 290,000 units in 1951 to an estimated 500,000 in 1954. Rising incomes and increased leisure time have contributed to the boom. So has the do-it-yourself trend, which makes it possible to be an outboard yachtsman, with a homemade, 23-ft. cabin cruiser for as little as $859. Among real outboard fans, it is not unusual to hitch up two motors astern for added speed and maneuverability. Another stimulant to the boom has been the creation...