Word: do-it-yourself
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Hang-lt-Yourself. For do-it-yourself homemakers. the Birge Co. Inc. of Buffalo, oldest U.S. maker of wallpaper, will put on sale this month a plastic-coated paper that can be hung in a jiffy without fuss or mess. Birge's washable Quick Wall Covering is coated with a substance which thickens and becomes adhesive when the paper is soaked in a trough of water for a few seconds. Seams are easier to fit because of electronically cut edges. Price: $1.19 to $1.98 a roll...
Rolled Sheet. The first pre-packaged rolls of sheet metal for do-it-yourself householders were put on sale by Illinois Zinc Co. Made of a nonrusting zinc and copper alloy, the sheet metal can be used for roof and gutter repairs, etc. Price: $1 for a 12-by 30-in. roll...
High & Dry. A wallpaper paste for do-it-yourself paperhangers that dries slowly enough to allow plenty of time to slide the paper around is on sale in Sears, Roebuck stores. It comes in powder form for mixing with water. Price of a 1-lb. package, enough to paper a 10-ft. by 12-ft. room...
...that looks like leather has been put on sale by Bolta Products Sales, Inc. of Lawrence, Mass. Made of semi-flexible Vinylite laminated to a paper backing, Bolta-Wall comes in ten colors, can be washed, resists scuffing and fading. Price: about 50? per sq. ft., installed; $19 for a "do-it-yourself" kit of 100 tiles...
...housewife can install a new kitchen floor, is now the biggest U.S. seller of asphalt tiles. Sales of all such asphalt tiles have risen in a decade from about 90 million sq. ft. to an estimated 550 million, of which one-third is now bought directly by the home owner. Do-it-yourself has brought similar gains, and market shifts, to other industries. Retail lumber sales have risen from $1.2 billion to $4.3 billion, with much of the increase due to purchases by home workers. Since 1946, the amount of plywood sold to non-professional builders has almost doubled...