Word: dochakuka
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Dates: during 1980-1989
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Nomura tries to enter foreign markets quietly, a strategy called dochakuka, or "blending into the landscape." Explains Hitoshi Tonomura, co-chairman of Nomura's London-based European subsidiary: "We don't want to become an ) outpost of our Tokyo head office. We are here to become European." The most important tenet of this philosophy is that Nomura hires locally: only 300 of its 2,000 overseas employees are Japanese...
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