Word: docomo
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Dates: during 2000-2009
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...mode isn't just a fancy cell-phone service. It's the vanguard of Japan's hottest company, NTT DoCoMo Inc., which is making inroads and investments all over the globe, including a 16% piece of AT&T Wireless, which it bought for $9.8 billion. DoCoMo plans to wage the next great wireless war based on the idea that you will no longer need to carry an assortment of Palm Pilots, Blackberrys, Discmen, pagers and phones to keep in touch or keep in tunes. In DoCoMo's world, you'll carry only a single broadband phone to e-mail friends...
...while i-mode operates at only a poky 9.6 kbps, the company promises that when its service moves to third-generation wireless technology, 3G, it will blow away anything on your desktop PC. DoCoMo will introduce 3G in Japan this spring and then begin a global rollout in Europe, first using a somewhat slower interim technology. AT&T Wireless plans to offer a version of i-mode later this year...
...whole lot more than the i-mode-loving Japanese can find on their little phones. But i-mode isn't designed to compete with the desk-bound Web. "With a mobile phone, people don't have much time to read through a lot of data," says DoCoMo's Keiichi Enoki, one of i-mode's creators. "We thought people would want bursts of information while they are on the move...
...DoCoMo figured that out early, in part because it's a radical company for Japan. Run by a collection of castoffs and misfits from parent company Nippon Telephone & Telegraph (think of the old AT&T, only slower), DoCoMo isn't bogged down by Japan's sclerotic management style. The company's $175 billion market cap now dwarfs NTT's, and it is projected to earn $3 billion on sales of $39 billion for the fiscal year ending March...