Word: docomo
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Dates: during 2000-2009
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...November 2004, Keiji Tachikawa, the former president of mobile-phone giant NTT DoCoMo, became president of JAXA. His mission: to redefine the agency's goals, win over an unenthusiastic public, and secure more generous funding from a skeptical government. This April, Tachikawa unveiled a new long-term planning statement titled "JAXA Vision 2025" designed to turn the space agency around and establish a manned space program. Over the next 10 years, says Tachikawa, JAXA will study the advisability of lunar exploration and figure out whether Japan should initiate its own manned program. The process won't be quick: he hopes...
...Until recently, it hasn't had to. Although ostensibly privatized and deregulated during the 1980s and '90s, NTT's fixed-line business remained virtually unchallenged. With a 99% market share, NTT used monthly fixed-line fees as a multibillion-dollar annuity stream to fund growth enterprises such as DoCoMo, its successful mobile-phone service spun off in 1992 (NTT still owns 64%). But two new entrants in the fixed-line industry have rocked the company's complacency. Last August, Softbank, a leading Japanese broadband provider, announced it would begin offering traditional home-telephone services at a discount. Two weeks later...
SHIRO TSUDA Mobile Master It is rare for an executive in Japan to switch companies. But Tsuda's defection from NTT DoCoMo--the company he was rumored to be in line to run until he got passed over for the top spot in May--is particularly dramatic. In December, Tsuda, 58, takes over the Japanese subsidiary of Vodafone, the world's largest cell-phone carrier. But in Japan the British company's market share is third--and dwindling. Tsuda's challenge: to step up the shift to third-generation phone service and boost the bottom line. --With reporting...
...founding employee of Japan's no. 1 mobile-phone carrier, Shiro Tsuda has reaped the rewards--and suffered the consequences--of being a pioneer. And it has paid off: when NTT DoCoMo's president, Keiji Tachikawa, 64, steps down, Tsuda is expected to succeed him. "Tsuda has a good sense of balance between technology and marketing, and he has the confidence of his co-workers," says Shinji Moriyuki, senior telecom analyst at Daiwa Research Institute in Tokyo...
Tsuda, 58, joined phone giant NTT in 1970 as an engineer and 20 years later helped establish the mobile-phone project that grew into the independent company NTT DoCoMo (though NTT retains a 63% stake). During Tsuda's tenure as executive manager of corporate strategy, NTT DoCoMo launched its biggest hit to date, an e-mail and Internet service for mobile phones called i-mode, which has helped the company dominate Japan's mobile-phone market...