Word: docomo
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...credit card at a cash register to pay for a burger and fries or a new winter coat is still largely a futuristic notion in the U.S. and Europe. Yet parts of Asia are making serious strides toward mobile finance as a fully functional reality. In Japan, telecom NTT DoCoMo and financial firms Nippon Shinpan and Visa International are rolling out the second test phase of an infrared-enabled payment system, which will include 1,000 merchants and 10,000 consumers. Peddlers of the technology have gained an even greater foothold in South Korea, a cell phone--obsessed society...
...Korea's most successful maker of video games for mobile phones and one of the largest such firms in the world. The company sells more than 30 games, like finger-wrenching City Racer and Com2uS Bowling, to mobile operators including Vodafone, Orange, AT&T Wireless, China Mobile and NTT DoCoMo...
...Corp., she has not completely abandoned her female intuition. Five years ago, Index was struggling; the website-design firm's founders were dipping into their personal savings just to make the payroll. Index thought salvation might be found in a different line of work--collaborating with cellular giant NTT DoCoMo, which was developing Internet-enabled mobile phones and needed partners to provide new content and services. Ogawa, 37 and single, focused on the one subject she knew mattered most to the young women who were--and still are--Japan's heaviest cell-phone users. "What are university girls most interested...
Third: go to all the cool-looking displays first. The winner at this year’s show was undoubtedly NTT DoCoMo, the national phone company of Japan. The company does not sell its products in the U.S. marketplace, but their presence at the show was still an apparent must. The giant booth, which resembled a spaceship constructed of fluorescent green plastic and brushed steel, was lit up so that its glow radiated upon its neighbors. Inside, attractive women dressed in leather miniskirts and high heels showcased the latest in video cell phone and mobile e-mail technology now used...
...especially since Hutchison handsets are expected to begin retailing for as much as $800. "Video calls make great demos, but I'm skeptical," Clark says. "Companies are looking to cut costs. And lots of consumers use mobile phones while walking or driving, not the ideal environment." Japan's NTT DoCoMo has learned that lesson all too painfully. A year after launching the world's first 3G network, only 0.3% of DoCoMo's 42.3 million subscribers have migrated to 3G services...