Word: docomo
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Dates: during 2001-2001
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...while i-mode operates at only a poky 9.6 kbps, the company promises that when its service moves to third-generation wireless technology, 3G, it will blow away anything on your desktop PC. DoCoMo will introduce 3G in Japan this spring and then begin a global rollout in Europe, first using a somewhat slower interim technology. AT&T Wireless plans to offer a version of i-mode later this year...
...whole lot more than the i-mode-loving Japanese can find on their little phones. But i-mode isn't designed to compete with the desk-bound Web. "With a mobile phone, people don't have much time to read through a lot of data," says DoCoMo's Keiichi Enoki, one of i-mode's creators. "We thought people would want bursts of information while they are on the move...
...DoCoMo figured that out early, in part because it's a radical company for Japan. Run by a collection of castoffs and misfits from parent company Nippon Telephone & Telegraph (think of the old AT&T, only slower), DoCoMo isn't bogged down by Japan's sclerotic management style. The company's $175 billion market cap now dwarfs NTT's, and it is projected to earn $3 billion on sales of $39 billion for the fiscal year ending March...
...DoCoMo's phenomenal success came in large part because of Enoki's shrewd strategy: make it easy to use, easy to pay for and loaded with gimmicky content to dazzle and entertain Web novices. "The Internet scared Japanese people," says Yukiko Takahashi, a manager at Bandai Networks, a subsidiary of the toy company that gave the world the Tamagotchi virtual pet and created rudimentary games that have been big hits on i-mode. "It made people think about connecting a PC, using a keyboard, modems, ISDN lines, stuff they didn't understand and stuff that cost too much. The smartest...
...second largest economy, only 625,000 homes have high-speed Internet access, out of a population of 126 million people. PCs never caught on, in part because the first models were ugly and bulky and used keyboards the Japanese aren't comfortable with. "We're keypad people," says DoCoMo's president, Keiji Tachikawa...