Word: docomo
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Dates: during 2001-2001
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...KEIJI TACHIKAWA spent over 35 years at stodgy Nippon Telegraph & Telephone before his career went wild and wireless. As CEO of NTT DOCOMO, NTT's previously obscure mobile-phone wing, he has overseen the success of i-mode, the mobile Internet service that set nearly 30 million pairs of Japanese thumbs tap-tap-tapping on hand-held keypads. Tachikawa, 62, has set up partnerships with Europeans and recently bought a 16% stake in AT&T Wireless. Both moves should serve DoCoMo well in its bid to promote "3g," the ultra-speedy, new-generation service that seeks to make cell phones...
...buttoned-down Japanese executive in his 60s is turning out to be the world's most successful mobile multimedia maven. Under Tachikawa's leadership NTT DoCoMo's wireless data service, i-mode, has put Japan - rather than Europe or the U.S. - at the forefront of the wireless Internet industry...
...billing commissions and additional voice minutes. Now Tachikawa is moving beyond Japan, taking minority stakes in Britain's Hutchison 3G, the mobile unit of Dutch carrier KPN and AT&T Wireless in the U.S. He has also bought a controlling stake in AOL Japan, which he is recasting as DoCoMo...
...Vision Thing: "DoCoMo is promoting the spread of w-cdma (a global standard for wireless Internet access) and developing various network-based mobile multimedia services with our global partners so that our customers will be able to make calls and access services using the same handset anywhere in the world...
...Forward Spin: If DoCoMo wants to take on Britain's Vodafone on the global stage it will have to become more aggressive. Analysts say it should take advantage of the economic downturn to snap up troubled mobile operators...