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...Origine Controllata is meant not only to guarantee origin and authenticity of a product but also to imply that a particular brand is, well, better than other brands. But Italy may be producing too much of a good thing. Originally intended as a guide to superior wines, the DOC stamp of approval now appears on Parmesan cheese, prosciutto crudo, balsamic vinegar and chestnuts, all frequent fare on Italian tables. Among the other items that may soon bear the DOC label: handcrafted ceramics, Neapolitan pasta and pizza...
...Ministry of Agriculture says it is inundated with requests for the DOC label from food producers throughout the country. With an eye on Europe's open market of 1992, Italy's smaller producers are keen to receive the prestigious DOC symbol to help them stay competitive with multinational companies as they jostle each other for a slice of the European market...
...addition to failing to show where he obtains his evidence, White's language is occasionally too relaxed and sarcastic for a book that rails against an official industry. When writing about the medical profession, White invokes the "good old family doc of the AMA", and when talking about a time when the cigarette companies invited doctors to investigate their policies, he says that the medics disapproved of the policies, but adds that they probably enjoyed being wined and dined...
...problem in this case was that thereporting guidelines were not met, so we were notalerted to the fact that the post-doc [Tseng] hada financial interest," Bok said...
Behind a counter containing even more of the Doc's equipment, two middle-aged balding men with beards compare the relative merits of delis in Boston and New York...